Here are some good general tips for blogging that I received as part of a WordPress e-course. These can help you get started in the right direction if you are relatively new to this particular online field.
Blogging can be an extremely interesting hobby. On a blog (online journal), you can post exactly what is on your mind. Some bloggers could care less if people read their posts and others make an effort to gain more readers. Some advertisers offer money for blogs with high traffic, so it is worthwhile to learn the following blogging techniques.
Use a Casual Tone
The most interesting blogs don't use formal grammar rules. The formal tone is boring and web surfers hate reading "hoity-toity" text. If you want your blog to be popular, write in a casual tone, as if you're having a conversation with a friend. Write the way you talk, not the way you are supposed to talk. Using slang and other words that you might not consider "proper" will reach a wide variety of viewers. Using humor and personality in your writing will keep people coming back to read your newest entries.
Don't Overdo It
Keep your blog short to retain interested viewers. People hate spending massive amounts of time reading text on the web. If they wanted to read a novel, they would do just that. Stick to your point and keep it nice and short. Posts longer than 500-700 words are too long. If you have more to say, create another post that finishes your point. This creates one long blog, but the break in the text will be welcoming. Readers will not get bored.
Never Advertise Improperly
Too often people use blogs as a space to advertise their services or their products. This can be a cheap way to get your work out there. Readers quickly get annoyed at advertisements. If you must advertise on your blog, consider doing so in a more subtle manner. Write a short post about your product and put a link to your website. Don't take up your entire blog space with the ad... you will scare people away from your blog altogether.
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