Saturday, November 1, 2008

Google Acknowledges "Economic Turmoil", Promises Improved Ad Performance

It seems that even Google has felt the need to respond to the widely publicized news of economic recession. Near the end of last month, I received an email from Google AdSense informing publishers that they are working on improving ad performance in spite of the current economic conditions. I don't know what, if anything, this will mean for my AdSense earnings, but since things have been pretty stagnant in this area with my main blog, I hope that publishing more pages here will help to boost my overall total after I get the code installed.

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we're continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We're focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We're bringing DoubleClick technologies to AdSense publishers, and we'll continue to launch new products and features. We're also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We'll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.


Kim Scott
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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